NHS places mental health adverts in Football Manager 2018
When we think of in-game advertising, the first thing that springs to mind is seeing logos for big brands in video games. Adverts for the likes of Coca-Cola, Nike and McDonalds.
What most don't expect to see in their video game is an advert for the NHS.
But that's exactly what Football Manager 2018 players - in Leeds, specifically - are currently seeing after the NHS placed in-game pitch-side hoardings promoting mental health.
Source: NHS places mental health adverts in Football Manager 2018